This case study comes from the second edition of Business Strategy: an introduction published in 2001.It is very readable and interesting, providing students with insights into how two entrepreneurs who set up an ice cream shop in a renovated petrol station became the names behind one of the most well-known ice cream brands around the globe.Students will find out how Ben and Jerry tackled the.
Ben and Jerry’s on the other hand were committed to make the workplace, community and world a better place through its social mission. Ben Cohen, one of the co-founders of Ben and Jerry’s, was reluctant to enter the Japanese Market. The company had not figured out what its social mission would be in Japan.
This essay will explore how Ben and Jerry’s motivate its employees by having values and a goal-oriented business. There are some defining terms and concepts to have a general understanding of before reviewing the success of Ben and Jerry’s. One of those is understanding what individuals perceive and why they believe in a company or a product.
Ben and Jerrys is a successful ice cream company with many strengths and weaknesses. The company faces serious competition, financial struggles, economic and social influences, all of which are covered in my paper. I also discussed some recommendations I have for the companies success. Ben and Jerrys is one of the top ice cream companies.